Leveraging New Media for Business Success

Event Details
  Leveraging New Media for Business Success
  April 26, 2012 6:00 PM
  April 26, 2012 8:00 PM
  University Hall, Room 1070
Registration is required. You may register online, by phone at 973-655-4141, or email montclairconnect@mail.montclair.edu.

New media is drastically changing the way businesses communicate and interact with their target markets. The use of new media is no longer an emerging trend but rather it has become fundamental to successful marketing, customer relations, and public relations. This panel will examine a variety of new media tools and their role in business success. Join us for a panel discussion that will delve into how to use new media channels in today's marketplace to enhance the customer experience for optimal business success.

Topics to be discussed include:

  • Search engine optimization
  • Social media
  • Mobile technology
  • Web 2.0
  • Mashups
  • Apps 


Simon Leung, President and CEO of Gemini Systems

Michael Bisignani, SVP and co-CTO of Gemini Systems

John Maalouf '10, Director of Social Media, SituatioNormal

Dr. Ross Malaga, Professor of Information Systems, Montclair State University

Panelist Bios

Simon Leung
President and CEO, Gemini Systems 
Simon founded Gemini Systems in 1987 to provide innovative and leading edge solutions to complex business problems. He knows that technology alone is not enough to solve the most challenging problems, it is the people that bring the solutions to life. Gemini Systems brings together the best talents and technologies to deliver the highest value and help customers realize the truly great potential of the information age. Simon has guided the research, services, and technology focus of Gemini Systems in fields such as advanced search, market regulation and compliance, market surveillance, advance collaborations, business process management, portals, cloud computing, and ECM.
Simon received the 2006 Outstanding 50 Asian Americans in Business Award. Simon studied Electrical and Computer Engineering at the State University of New York at Buffalo. Prior to founding Gemini Systems, Simon held various technical and technology management roles at Goldman Sachs & Company and Chatham Consulting Group, Inc.

Michael Bisignani
Senior Vice President, co-CTO, Gemini Systems 
Mr. Bisignani has been with Gemini Systems since 1993, and currently holds the role of co-CTO (Consulting Services). He is the firm's foremost Enterprise Architect and has led many of Gemini's most sophisticated engagements. A long time veteran of the IT industry, Michael is able to successfully bring together experiences that span over two decades of technology and apply them to recurring problems that today's large organizations face. He has been a pioneer in the area of Enterprise Extranets and Intranets and Distributed Services and Application Platforms. His innovative solutions have always melded a thorough understanding of strategic business priorities across and along lines of business with the targeted, yet pragmatic application of technology and best practices. Michael holds a B.S. degree in Mathematics and Computer Science from Mercy College and various industry certifications. Michael exercises some of his creativity and regains good doses of life-balance by seriously practicing in the culinary arts. His recipes uniquely fuse the rustic cuisine of his native Italy with the global ingredients of a more multicultural scene.

John Maalouf '10
Director of Social Media, SituatioNormal
An alumnus of Montclair State University, John is social media enthusiast with a strong passion for using social media as a platform for marketing products and services in order to drive sales and awareness and ensure a successful marketing strategy that transforms consumers into believers.  Prior to joining SituatioNormal, John was Social Media Strategist with the GoldBug Group. SituatioNormal is full-service production company that works with clients through the full process of conceiving, writing and producing everything from web marketing videos and music videos, to commercials and feature length films.  SituatioNormal also specializes in Advertising and Social Media.

Dr. Ross Malaga
Professor, Department of Information & Operations Management
Ross Malaga is a Professor of Information and Operations Management. He teaches courses in electronic commerce, Web development, management information systems, and emerging information technologies. Dr. Malaga has over 20 years of experience in the information technology field as a consultant, educator, and serial entrepreneur. He is a sought after consultant, speaker, and expert legal witness in the areas of search engine optimization (SEO) and Internet marketing. Dr. Malaga's academic research focuses on SEO, trust and privacy online, Web 2.0, and teaching in hybrid and online environments. Prior to joining the faculty at Montclair State University, Dr. Malaga served as a Teaching Professor at the Robert H. Smith School of Business at the University of Maryland, as an Assistant Professor at the University of Maryland Baltimore County, and as an Instructor in the School of Management at George Mason University. He received his Ph.D. from the School of Information Technology and Engineering at George Mason University in 1998.

Event presented by the Center for International Business (CIB) of Montclair State University School of Business. This event is sponsored by the Center for International Business, the Office of Alumni Relations, and the IB Society.

Registration is required:

  • Alumni click here to register online.
  • Students, faculty, staff, and others please register here.
  • You may also register by email or call 97-655-3323
  • All visitors are directed to park in the Red Hawk Parking Deck for a nominal fee.
  • Refreshments will be served.
  • If you have any questions, please call 973-655-4141 or email.
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