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Event Details
  Triangle Business Lunch Meeting and Networking
  April 8, 2014 11:30 AM
  April 8, 2014 1:00 PM
Mez
5410 Page Rd #8
Durham, North Carolina 27703

The UNC Kenan-Flagler Triangle Alumni Club welcomes
Mr. Alan Hart
MBA 2006

How Marketers Can Build the Brand and Ultimately Wow Wall Street and Dazzle the CFO

There is an opportunity and leap forward waiting for the brave, courageous few willing to truly evaluate their next marketing decision. Marketers have two big decisions to make: 1) how to better leverage the brand and 2) how to optimize investment behind it. Success is not tied to one or the other, marketers need to understand both. Doing so will not only support growth, but more closely align marketing with finance. Marketers will leave the session with a better understanding of:

  • Why finance truly does care about marketing
  • How to watch out for marketer/organization bias in brand decisions
  • What marketing investment decision analysis should look like
  • Alan Hart, managing partner of Keen Strategy, will lead an interactive presentation on how marketing can win over the CFO. This is not the usual talk of building executive relationships or the number of steps to a successful plan. This presentation is an introspective into questioning what we attempt to do as marketers and how to, if we can truly evaluate our own actions, chart a path towards driving not only the strategy but the stock performance of our company. He will describe how companies, like Campbell Soup Company, are driving higher sales with less marketing spend and making “Wall Street” say “Are you crazy? You’re doing what?” Please join us for our business lunch meeting. The meeting is design to provide time for alumni and guest to network prior to hearing from our speaker.

    The lunch includes a wonderful buffet with vegetarian options.

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